Heggerty
Visual Identity
Website
Creative Direction
I have managed Heggerty’s brand identity for the past two years, ensuring that all outputs align with the company's strategic goals.
Collaborating closely with the marketing, sales, and product teams, we’ve developed impactful visuals that strengthen the brand’s dominating presence within the literacy education sector.
As Heggerty continues to grow and add products, we continue to refine and streamline the design system, for both external marketing as well as internal collateral for their team of educators.
Fortunately
Visual Identity
Website
Brand Collateral
As a fast-growing fintech startup, Fortunately tapped me in to create a contemporary brand identity with a trusting, welcoming aesthetic.
I created a fresh and modern brand identity, a user-friendly website, a comprehensive marketing design system, and polished internal sales materials to enhance the overall presence and communication strategy.
Gilly Goons
Visual Identity
E-commerce
Songwriting
Music Videos
Gilly Goons are delightful and fuzzy monster puppets dedicated to creating engaging children’s songs and entertaining children’s music videos.
As part of this exciting project, I developed the visual identity, designed a robust and user-friendly e-commerce website, produced animated content, crafted catchy songs, and created various marketing assets to promote the brand.
Vanilla
Digital Design
Website
Brand Collateral
For years, I have partnered with Vanilla’s marketing and sales teams to create a comprehensive suite of design materials to elevate their emerging fintech brand.
My contributions span their website, internal sales resources, product collateral, social media graphics, animations, and demo videos. The objective is to communicate clarity and maintain a polished, sophisticated tone throughout all materials.
Each piece is meticulously crafted to ensure consistency in branding while effectively engaging the target audience.