Heggerty
Creative Direction
Visual Identity
E-commerce Website
Video + Animation
product + packaging
For the past two years, I’ve served as Heggerty’s Creative Director, collaborating with their marketing, sales, and product teams to ensure brand consistency and deliver creative assets that solve real business challenges.
Vanilla
digital design
marketing ASSETS
Website Design
Illustration + icons
Animation + video
I collaborate with Vanilla’s marketing and sales teams to design their marketing website, create engaging marketing assets, illustrations and icons, develop clear and compelling client-facing materials, and produce animated explainer and demo videos.
Studio Rubric
Co–founder, CEO
I co-founded Studio Rubric in 2011 and led the NYC-based creative agency for over 10 years. During that time, I directed brand and website design projects for clients such as New York Magazine, Madison Square Garden, the NY Knicks, and numerous other brands, large and small.
Squarespace
Campaign Websites
content strategy
ux + ui design
development + LAUNCH
While at Studio Rubric, I spent nearly a decade working directly with the partnership team at Squarespace to design exciting experiences for brands like Microsoft, Marc Maron, Madison Square Garden, New York Magazine, and New York Knicks.
Gilly Goons
Founder
branding + design system
song composition
Puppet fabrication
Animation + video
I started Gilly Goons after discovering puppet-making. Seeing puppets bring joy inspired me to share it. I designed the brand, built a user-friendly online store, created animated videos, wrote catchy songs, and developed marketing materials to spread the word.
New Sound Cafe
Visual identity
logo design
brand collateral
design system
A soon-to-open cafe in Chicago’s Austin neighborhood, blending great coffee with a visual identity that honors the local legacy of gospel music.
Fortunately
Visual identity
brand Identity
design systems
Website Design
sales materials
For this fintech startup, I designed a fresh, modern brand identity, an intuitive website, a marketing system, and sales collateral to help drive growth.