HEGGERTY
Creative Director

VIsual Identity & design Systems
Website & UX Design
Product Design & Packaging
Motion Graphics & Animation
Sales & Marketing Collateral

I have been with Heggerty for over five years, serving as Creative Director for the past two. I led a comprehensive refresh of the brand identity and visual system and continue to collaborate closely with the marketing and product teams to develop digital and print assets that drive engagement and revenue. My role includes overseeing website design, product packaging, video and animation, and sales enablement materials, ensuring a consistent brand experience across all channels.

GILLY GOONS

FOUNDER
Creative Direction

STUDIO RUBRIC

founder
Creative DIRECTION

SQUARESPACE

For ten years at Studio Rubric, I led our team in creating diverse campaign websites for the partnership team at Squarespace, serving artists, podcasters, comedians, chefs, and innovators. Squarespace empowered us to craft creative, engaging sites that brought campaigns to life.


NOTABLE collabs

MADISON SQUARE GARDEN
MICROSOFT
NEW YORK KNICKS
new york magazine
SOPHIA BUSH
WTF with MARC MARON
vulture
whyy

FORTUNATELY

Visual Identity
Website Design

I was thrilled when a fast-growing fintech startup invited me to develop a contemporary and approachable brand identity. I created a fresh, engaging visual language, designed an intuitive and user-centric website, established a comprehensive marketing design system, and produced refined sales materials—all strategically crafted to strengthen their audience connection and elevate their brand presence.

VANILLA

graphic Design
website design
Illustration + Animation

For years, I partnered closely with Vanilla’s marketing and sales teams to create compelling materials that strengthened their growing fintech brand. I developed content across multiple channels, including their website, sales collateral, marketing assets, animations, and demo videos. My focus was always on delivering clear, refined, and visually engaging content that resonated with their audience and supported brand growth.